The View From Here Looks Good. Read On.

Insights and Inspirations On The Mobile Marketplace

Native? Hybrid? MEAP? Ionic? React?

Native? Hybrid? MEAP? Ionic? React?

Once enterprises decide on a mobile strategy, it’s time to decide between native mobile application development and web application development. Native mobile applications have a lot to commend them. They are native and hence more in sync with specific features of iPhone/ iPad, Android, BlackBerry, Windows Phone, etcetera – resulting in a smooth user experience. […]

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What does your marketing crystal ball reveal?

What does your marketing crystal ball reveal?

Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her IvankaTrump.com content site for working women and an activist for women finance professionals. It appears that we can add both “influencer” and “affiliate marketer” to that long list, now that @IvankaTrump’s Twitter account […]

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The Advantages of In-App Purchases for Developers

The Advantages of In-App Purchases for Developers

Have you ever looked at the “top 10” lists within Apple’s App Store and noticed that over half of the apps earning the most money are free to download? How can this be possible? Several years ago, the App Store introduced a new feature that allows developers to charge customers from directly within their applications […]

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No A-P-I no “developer marketing”

No A-P-I no “developer marketing”

I want to be up-front about something: I’m a CMO who hates marketing. Sure, I’m exaggerating. But only to a point: as the marketing lead of a company that sells primarily to developers and other technical practitioners, I’ve learned to be really and truly skeptical of some of the “conventional wisdom” about B2B marketing. Some […]

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Speed the Key to Mobile Engagement, says Mobify –

Speed the Key to Mobile Engagement, says Mobify –

Website speed, long known to be connected to conversion rates and eCommerce revenue, has a direct connection to deeper mobile engagement, higher conversions, and top-line growth. That’s the key finding of the its 2016 Q2 Mobile Insights Report from mobile engagement firm, Mobify. The study is based on an analysis of large volumes of data […]

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